What? You’ve never heard of keerus clothes? Well, then. You might want to start by learning the origin of the word. The concept of keerus clothing is simple, really. In fact, you have keerus items in your closet right this second, or you should. They are the cornerstones of your wardrobe - the pieces you reach for when you want to feel comfortable, when you don’t know what to wear, when nothing else will do. They are the comfort food of fashion. Like the best comfort food, they are well made and not so precious they can’t be enjoyed. They are Simply Savory lasagna made with fresh ricotta, not from the freezer. They are piping hot, hand-cut fries with real cheese at the Whig. They are lightly-salted Kettle chips with chipotle mayo from Rosewood Market.

Most men have entire keerus outfits. The Shop Tart’s husband has a winter keerus outfit (tan corduroys, v-neck sweater, button-down shirt, sport coat if necessary, the Burberry one, of course) and a summer one (Lacoste knit shirt, orange and red seersucker shorts, Converse sneakers.) A certain chic boutique buyer’s husband has a year-round keerus suit: white button-down shirt and khakis, sunglasses worn on the face or as a necklace. The smartest men know their keerus clothes and stick with them. The Shop Tart has more keerus items than she can count. In fact, she has made a point of trying to purchase only keerus things, which is harder than you might think. You see, one doesn’t always know what will be keerus.

During a recent trip to Kicks, the Shop Tart tried on no less than one hundred pair of shoes (True story. Ask Trenholm, who cheerfully went to get every single pair.) She was searching for a pair to replace - or supplement - three keerus pair she had found there in the past. One was a pair of gold sandals that she almost wore to death last summer. She wore what was left of them in the Dominican Republic in November and they are only suitable for walking back and forth to the beach now. Frustrated at her inability to find the perfect new pair that would solve all of her shoe issues, the Shop Tart was almost ready to leave. But…but…she spotted one more pair. She had seen them before, but they weren’t on sale then. And they didn’t set her heart aflutter, as some shoes will do. As it happens, these were the sort of shoes one has to try on to appreciate. She slid her large, boat-like foot into the sandal and felt a little shiver. Could it be? Could this shoe be The One? Hmmm… The other sandal was added. She walked around the store. In fact, she followed her toddler through the shop, because he insisted that she do so while he carried one of the decorative paper umbrellas. She was forced to trail behind him, singing, “Chim chiminy, chim chiminy, chim chim, chireeeee…” Which was annoying, and not just for her. Everyone in the store was forced to listen to her singing, which is less than soothing. What kind of toddler needs a traveling soundtrack?

Although the Shop Tart felt tense, the fab Tibi sandals withstood the pressure. And, dear reader, she bought them. She didn’t realize the keerus nature of the sandals immediately. It didn’t dawn on her until she wore them all weekend and for two days after that. She will be wearing them again today and probably tomorrow. Are they gold? Silver? Golden silver? Who knows? They go with everything and they feel great. Isn’t new love grand?

The keerus concept applies to more than just clothing. Everyone has a keerus breakfast. The Shop Tart’s is steel-cut oats made with hazelnut-vanilla rice milk and sprinkled with dried fruit and a handful of chopped nuts. She has several keerus lunch spots. Yesterday, she ate at Rosewood Market, where she knows that her lunch will always be fresh, healthy and delicious and she won’t have to worry about any creepy ingredients. The Mediterranean pizza special was divine.

Today, she has plans to dine at another keerus spot, Cloud Nine Market. Her mother has an appointment with the bra lady at Belle Vie and the Shop Tart has to pick up the bras she ordered (Oh, how she hopes they are keerus bras!) Cloud Nine is just down the street and one of her favorites. Can’t wait!

In other news…

• LaRoque has a 50% off sale rack. Time to score an original at a fraction of the regular price.
• Mbellished is having a sizzling summer sale, 30% off everything but invitations. Time to stock up on fab hostess gifts for every summer trip!
• Shop Tart Deal Alert: Ashley Hayes, a certified Pilates instructor with a great reputation, is offering Shop Tart readers an Introductory Pilates session for only $30. This would be a private, one-on-one session with the Pilates machines. That is an incredible deal. if you haven’t tried Pilates, this is your chance. Even one session on the machines will help you bring more to your mat practice. Call 803-800-6726 for your appointment as soon as possible, as she will get booked.
• Just the thing has fab floral jewelry. Check out the “Employee Pick of the Week,” chosen by Lacie, store manager in Atlanta.
  



• Word on the street has it that the All-Local Farmers’ Market will be held permanently at 701 Whaley, starting July 4th. Love that space, love the market, love the idea!

Happy Shopping and don’t forget to tell them you read it on the Shop Tart!

Share on Facebook

Email this • Share on Facebook

Filed Under Eat and Drink, Wish you were here! |  

Comments

• 
  

• Shop Tart Live!

  The Shop Tart and Kristian Niemi of Rosso talk yams. And crack themselves up.
  
  Please click here to see it larger.
  
  
  
  The Shop Tart. In a swimsuit. Demonstrating how to clean a blue crab.
  
  Please click here to see it larger.
  
  
  
  

• The Shop Tart Loves...

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

• Elsewhere on the Shop Tart

  Frequently Asked Questions
  
  South Carolina Designers
  
  Contact the Shop Tart
  
  Who is the Shop Tart?
  
  The Calendar
  
  Exclusive Deals
  
  

• Recent Posts

  • We have two winners!
  • * whimper *
  • Break Fast.
  • Clothes that make you feel impossibly happy.
  • The weekend, what she didn’t eat and what she wore.